We have been a digital agency for over twenty years.
This means we have grown and changed a lot over the years. Back in 2001, the world of digital was very different. But we knew that it was the future.
We believe that it’s our ability to constantly evolve towards the future that has led to our success. When it comes to creating a successful business there is a strong urge to merge. It makes sense on paper to have everything you offer under one brand.
We see it a different way.
We know that digital can be both exciting and frustrating — which is where a multi brand approach really shines. We use our unique brands to target different audiences. Clients are always coming to us with their own ideas about digital which means that they all have different needs. This is of course never a slight against our clients — it’s simply that digital moves so quickly it can be difficult to bring clients into the future.
We knew that pushing a group approach into the market would fail.
And it’s not because we don’t believe in ourselves — it’s just that the market was still looking for niche brands. This is why we have only just begun to market ourselves externally under Big Picture Group.
What is next for Big Picture Group?
For us, we see two major trends on the horizon — content and social. For content it’s simple, we understand the power of content yet the market still seems to be playing catch up. There is still a strong perception that while most people know they can’t design they still believe they can write. We cannot force the market to adapt but we can help nudge them towards the benefits.
It works the same for social. Everyone uses social media yet so many companies don’t advertise on it. It’s not that they don’t want to — it’s that a client’s current perception of the industry can stop them from seeing the results. This is where patience comes in.
After all the years working in this industry, we know that patience is key. We know that our multi brand approach will be the next frontier for agencies in the coming years and we are ready.
Big Picture Group is built for the future of digital.
Livestreamed over three virtual events in Q4 of 2021, Agency Growth Events brought together experts from the worlds of Digital Agencies, Media, and Management Consulting to talk about How to Grow a Digital Agency.
Watch “Panel: Merging is not the Only way” by Big Picture Group.